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Section 6 · Section 8(7)

Purpose limitation for DPDP compliance

Under DPDP, the purpose comes first: it shapes the notice, limits the consent and sets when data must go. TruePrivacy keeps purposes in one place.

Updated 4 Nov 2026

Short answer

The DPDP Act allows processing only for a lawful purpose, with consent or for a legitimate use (s.4). Consent is limited to the personal data necessary for the specified purpose (s.6(1)), the notice itemises each purpose (Rule 3), and data is erased once the purpose is no longer served (s.8(7)). TruePrivacy records consent per person and purpose, and runs retention rules per processing activity.

What purpose controls do

Purpose runs through the whole Act: the notice states it, consent is limited to it, and erasure follows when it ends. Keeping one list of purposes lets each of those duties refer to the same thing.

Purposes defined once

Define each purpose in consent management; consent is recorded per person and purpose.

Trackers become purposes

The website tracker scan categorises trackers so they can become consent purposes.

Processing activities

Records of processing list your processing activities, synced from discovery.

Retention by activity

Set retention rules per processing activity.

Data mapped to systems

Discovery shows which systems and fields hold personal data, so you can check what each purpose uses.

How to keep processing to its purpose

  1. 01Name each purpose

    Write each purpose so a person can tell what they are agreeing to, and itemise the goods, services or uses the processing enables (Rule 3).

  2. 02Choose the ground

    For each purpose, decide whether you rely on consent (s.6) or a legitimate use (s.7). Read legitimate uses before relying on one.

  3. 03Itemise in the notice

    List the personal data and each purpose in the notice (Rule 3), and record consent per purpose.

  4. 04Set an end

    Decide when each purpose is no longer served and set a retention rule for it.

Mapped to the Act and Rules

DutySection or ruleWhat TruePrivacy does
Process only for a lawful purpose, with consent or a legitimate uses.4Purposes in consent management; processing activities in your records
Consent limited to the data necessary for the specified purposes.6(1)Consent recorded per person and per purpose
Itemised purposes in the notices.5, Rule 3One list of purposes to write the notice from
Stop processing after consent is withdrawns.6(6)Withdrawal recorded per purpose, for your systems and processors to act on
Erase when the purpose is no longer serveds.8(7), Rule 8Retention rules per processing activity, data category or connected system
Your judgement, recorded

TruePrivacy records the purposes you define and the rules you set. Whether a new use fits an existing purpose, and when a purpose is no longer served, are judgements for your team and counsel. Outside consent, s.7 lists the legitimate uses you can rely on.

For e-commerce, social media and online gaming platforms in the Third Schedule, Rule 8 sets when a purpose is deemed no longer served. Read consent under section 6 for how purpose and consent fit together.

Works with

Sources

  • Digital Personal Data Protection Act, 2023 (Act No. 22 of 2023)
  • Digital Personal Data Protection Rules, 2025, G.S.R. 846(E), 13 November 2025

Updated 4 Nov 2026. Educational information, not legal advice.

Questions, answered

Educational, not legal advice.

All DPDP FAQs
What is purpose limitation under DPDP?

The DPDP Act ties processing to a lawful purpose (s.4), limits consent to the data necessary for a specified purpose (s.6(1)) and requires erasure once the purpose is no longer served (s.8(7)).

Can I use data collected for one purpose for another?

Consent covers the specified purpose. A new purpose needs its own ground under s.4: consent with a notice, or a legitimate use under s.7. Check with counsel.

When is a purpose no longer served?

Rule 8 sets the period for the classes in the Third Schedule. For other processing, decide the period with counsel and record it as a retention rule.

Your DPDP plan, starting today

Core obligations for data fiduciaries begin on 13 May 2027.

13 May 2027

Core obligations begin